Privacy Policy

Important Information and who we are

This Privacy Policy provides information on how Diamond Floral (collectively referred to as “Diamond Floral,” “we,” “us,” or “our” in this Privacy Policy) collects and processes your personal data through your use of this website or otherwise, including any data you may provide when you sign up for our newsletter or purchase a product or service. This website is not intended for children, and we do not knowingly collect data related to children. If you have any questions about this Privacy Policy, including requests to exercise your legal rights, please contact us using the details provided below.

Changes to the Privacy Policy and Your Duty to Inform Us of Changes

We review our Privacy Policy regularly. It is important that the personal data we hold about you is accurate and up to date. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

Our website may contain links to third-party websites, plug-ins, and applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies. We encourage you to read the privacy policy of every website you visit.

The data we collect about you

Personal data, or personal information, means any information about an individual that can be used to identify them. It does not include anonymized data. We also collect and use Aggregated Data, such as statistical or demographic data, for various purposes. Aggregated Data is not considered personal data as it does not directly or indirectly reveal your identity. If Aggregated Data is linked to personal data, it will be treated as personal data. We do not collect Special Categories of Personal Data (such as race, ethnicity, religious beliefs, sexual orientation, health data, or biometric data) or information regarding criminal convictions and offenses. Where we require personal data by law or under a contract with you, failure to provide it may mean we are unable to fulfill the contract (for example, delivering an order). We will notify you if this applies.

How your personal data is collected?

We use various methods to collect data, including:

• Direct interactions: You may provide personal data when you:
  • Place an order for our products or services.
  • Create an account on our website.
  • Subscribe to our newsletter or other marketing materials.
  • Enter a competition, promotion, or survey.
  • Contact us with feedback or inquiries.
• Automated technologies: We collect Technical Data through cookies, server logs, and other tracking technologies when you interact with our website.
• Third parties or public sources: We may receive data from external providers, such as:
  • Analytics services like Google.
  • Payment and delivery service providers based in the USA.

How we use your personal data

We use your personal data for various purposes, including:

• Processing orders and deliveries based on our contract with you.
• Managing customer relationships, which is necessary for our legitimate interests.
• Sending promotional materials if you have consented or if we have a legitimate interest.
• Conducting website analytics and improvements to enhance our services.

Marketing

We aim to give you choices regarding certain personal data uses, especially in marketing and advertising. You will receive marketing communications from us if you have requested information or purchased from us and have not opted out of such communications. You can stop receiving marketing messages anytime by following the opt-out link in emails or contacting us directly.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably determine that we need to use it for another reason that is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and explain the legal basis which allows us to do so.

Data Retention

We retain your personal data only as long as necessary for the purposes it was collected, including fulfilling legal, tax, regulatory, and accounting requirements. To determine the appropriate retention period, we consider:

• The nature and sensitivity of the data.
• Potential risks from unauthorized use or disclosure.
• Legal and regulatory obligations.

You may request the deletion of your data in certain circumstances (see “Your Legal Rights” below). In some cases, we may anonymize your data for research or statistical purposes, allowing us to use it indefinitely without further notice.

Your legal rights

Under certain conditions, you have rights under data protection laws in relation to your personal data. These include:

• Access to your personal data.
• Correction of inaccurate or incomplete data.
• Erasure (“Right to be forgotten”).
• Restriction on processing your data.
• Objection to processing based on legitimate interests.
• Data portability to transfer your data to another service.

To exercise any of these rights, please contact us.

Contact Details

For any inquiries regarding this Privacy Policy, please contact us: Diamond Floral 44 Main St Little Falls, NJ 07424 +1 (973) 200-0029 diamond@diamondfloralnj.com

Final note

We reserve the right to update this Privacy Policy at any time. Please check back frequently to stay informed about how we protect your personal data.